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During the 2019 Australian Open, Uber Eats broke the internet by tricking viewers into thinking they were returning to the tennis broadcast, only to realise it was Uber Eats ad. The following year, Uber Eats set out to raise the bar and try to trick viewers in a new way every day of the tournament.
Classic moments are a staple of every sports broadcast, and John McEnroe’s tantrum/disqualification at the 1990 Aus Open is one the tournament’s most iconic moments. In one spot, it was revealed why John was so cranky…
Case Study
The whole campaign was put together by two amazing creatives/friends Josie & Harry

2021 Wooden Pencil, Media & Film

Gold, Media
Bronze, Brand Experience & Activation
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