Our brief was to create an unconventional summer campaign that said ‘happy first day of summer’, so we thought back to when we were happy in Summer and realised it probably had a lot to do with the ice cream van.
But it was 2020, the world’ was on fire and our client is Uber Eats, so we decided to bring the van into the DIGITAL ERA and have it travel the information superhighway from suburb to suburb, city to city, via the instagram pages of influencers who lived there. Naughty little riddles gave clues as to who the van might be visiting and the virtual van even played an 8-bit version of 'Greensleeves'.
COVID safety aside, milkshakes taste way better than other people’s hands -
so replacing handshakes with Shake Shakes was a no brainer.
In fact, Shake Shack sold out of milkshakes on the third day of the promotion.
We're unsure who the D'Amelio family are, but hear milennials like them?
*Evil Laughter*
Welcome back to Halloween 2020
Something “spooky” was going 'round and the streets were empty...
No trick-or-treating sounded like a nightmare come true.
So that year, Uber Eats brought the trick-or-treating to you…
We gave revellers free delivery and a free spooky sweet
if they simply stayed home and used promo code TREAT.
Plus, if they dressed up to meet their dessert at the door,
there were heaps more goodies and prizes to score…
We reminded Australia that their favourite
comfort food can be enjoyed in pure comfort…